A Comparative Study of Data Analytics Tools: Power BI, Tableau, and Google Data Studio

With the growing need for data-driven decision-making, organizations are increasingly adopting Business Intelligence (BI) tools to visualize and analyze data. Power BI, Tableau, and Google Data Studio have emerged as popular platforms, each offering unique features tailored to different user needs and organizational capacities. This paper presents a comparative study of these tools based on usability, integration capabilities, performance, cost, and visualization power. The study aims to guide organizations in selecting the most appropriate BI tool based on strategic objectives and resource constraints.