Levels of Acceptance and Utilization of AI in Communication Across Generation: A Comparative Analysis

This quantitative study conducted a comparative analysis of the level of acceptance and level utilization of artificial intelligence (AI) tools in communication across different generations within the Local Government Unit (LGU) of Manila. Grounded in the Technology Acceptance Model (TAM), Diffusion of Innovation Theory, and Uses and Gratifications Theory, it addresses the critical question of how generational differences influence the acceptance and utilization of AI tools in communication among employees of the Local Government Unit (LGU) of Manila. This research explores how varying age groups within the public sector adapt to these innovations. The main objective of this study is to compare and contrast the level of acceptance and utilization of AI tools across four generations (Generation Z, Millennials, Generation X, and Baby Boomers). Data was collected through structured surveys to assess the perspectives of intergeneration on AI adoption. Findings reveal that younger generations (Gen Z and Millennials) exhibit significantly higher levels of acceptance and utilization compared to older generations. Moreover, a moderate positive correlation was found between acceptance and utilization of AI tools, while attitudes also positively influenced both dimensions. These results suggest that generational factors play a critical role in shaping the integration of AI technologies in organizational communication. The implications of these findings are twofold: first, targeted training and AI literacy programs must address generational gaps; and second, LGUs should consider policy interventions that support inclusive and adaptive AI integration strategies to ensure effective communication practices across all age groups.