Eutanasia en los medios malagueños: Perspectivas bioéticas desde la Ley Orgánica reguladora de la eutanasia/ Euthanasia in the Malaga media: Bioethical perspectives from the Organic Law regulating euthanasia

Media coverage of euthanasia influences public perception and the configuration of the bioethical debate. This study analyzes how the newspapers Sur and La Opinión de Málaga have addressed euthanasia since the enactment of Organic Law 3/2021 regulating euthanasia in Spain. The objective is to identify the main discursive narratives, their impact on public opinion, and the terminological precision in the use of concepts such as “right to die,” “assisted suicide,” and “dignified death,” among others. A qualitativeinterpretative methodology is used, complemented by quantitative analysis of term frequency in articles published between March 2021 and December 2023. The results show that the newspaper Sur tends to humanize the debate and normalize euthanasia as an individual right; while the newspaper La Opinión de Málaga adopts a more legalistic and neutral approach. It is concluded that both media play a key role in the construction of public discourse on euthanasia, although they present differences in narrative emphasis and terminological precision, which underlines the need for a more rigorous use of language in the media’s treatment of bioethical issues