Exploitation in the Platform Age

In this chapter I consider a common refrain among critics of digital platforms: big tech "exploits" us. It gives voice to a shared sense that technology firms are somehow mistreating people—taking advantage of us, extracting from us—in a way that other data-driven harms, such as surveillance and algorithmic bias, fail to capture. Exploring several targets of this charge—gig work, algorithmic pricing, and surveillance advertising—I ask: What does exploitation entail, exactly, and how do platforms perpetrate it? Is exploitation in the platform economy a new kind of exploitation, or are these old problems dressed up as new ones? What would a theory of digital exploitation add to our understanding of the platform age? First, I define exploitation and argue that critics are justified in describing many platform practices as wrongfully exploitative. Next, I focus on platforms themselves—both as businesses and technologies—in order to understand what is and isn’t new about the kinds of exploitation we are witnessing. In some cases, digital platforms perpetuate familiar forms of exploitation by extending the ability of exploiters to reach and control exploitees. In other cases, they enable new exploitative arrangements by creating or exposing vulnerabilities that powerful actors couldn't previously leverage. On the whole, I argue, the language of exploitation helps express forms of injustice overlooked or only partially captured by dominant concerns about, e.g., surveillance, discrimination, and related platform abuses, and it provides valuable conceptual and normative resources for challenging efforts by platforms to obscure or legitimate them.