The role of epistemic norms in mitigating the spread of misinformation

This article highlights the role of epistemic norms in mitigating the spread of misinformation. The mixed-methods study includes exploratory reconstructions and survey experiments. Two intervention approaches proved efficient in reducing the sharing of misinformation, but only one significantly differentiated between true and false information. This study contributes to the literature on normative countermeasures and is the first to emphasize epistemic norms. Although misinformation is fundamentally an epistemic issue, scholars rarely refer to the rich epistemic literature for conceptualization and theory. The article also draws on focus theory and additional social literature to ensure a holistic framework. In addition to underscoring the role of epistemic norms, we suggest temporal proximity as a new factor to consider in focus theory-based measures. Ethical, empirical, and practical implications are discussed, emphasizing the need to control for countermeasures’ effect on true information sharing, which may threaten to suppress public discourse.