Abhorrent Slurs and Laudable Pejoratives: an Estonian Case Study of the Space Between

Some pejoratives are slurs—they target people on the basis of protected characteristics. Other pejoratives are what we can call “cognitive-behavioural pejoratives”: they target contemptible conduct or character, not protected characteristics. These two classes of pejoratives are semantically similar, yet the ethical profiles of their use are radically different. There is an Estonian pejorative that targets people on the basis of a mixture of ethnicity (approximately: Russian) and a cognitive-behavioural trait (approximately: chauvinism). What is the ethical status of the use of such a word: a word that combines properties of ethically very different pejoratives? This paper draws upon interviews with members of the ethnic group that the word’s usage is associated with, and members of the ethnic group targeted by the word, to better understand the laudability and criticizability of various some uses of the pejorative. We defend the view that the pejorative had some plausibly laudable uses during the period when Estonia was annexed by Soviet Russia, and that (even these) uses of the pejorative are in principle susceptible to faults that, when they arise, make use of the word criticizable.