Peirce's New Rhetoric

A comprehensive account of Peirce's third branch of semiotic--universal or speculative rhetoric. The article places Peirce's work in the context of the rhetorical tradition. Unlike the direction that analytic and positivist philosophy took, Peirce does not separate logic and rhetoric. Instead Peirce uses his novel theory of rhetoric to show how logic and scientific investigation is tied to a cooperative community of inquiry.