Different Types of Questionnaires as a Tool in Placemaking Research

Urban spaces require increasing their attractiveness by exploring the social and spatial implications of new lifestyles. Broad civic knowledge is the basis for placemaking to shape user-centred and inclusive spaces of everyday life. Gathering information on the sense of the place is crucial to finding out and understanding the place-related identity of its users to make the place more appealing and usable. The most popular survey tool is a questionnaire constructed as a series of questions and used for collecting information about a population’s attributes, attitudes or actions. Administered in person or online, questionnaire surveys may provide broad coverage of urban communities – however, they require significantly large human resources to carry out. The survey based on personal contact with the respondent may limit time allocated to its implementation, thus affecting the sample selection. Also, the researcher’s involvement in the questionnaire-filling process can be problematic if he or she reveals the topic of interest and if the sequencing of questionnaire themes influences responses. Similarly, an online questionnaire may not reach some potential respondents due to their reduced access to the internet etc. These limitations may affect the results’ reliability. Taking into account the above-mentioned aspects, the idea of this chapter is to present selected types of questionnaires (textual, visual, in-VR and survey gamification). The main aim is to discuss these questionnaires in the context of their main advantages and disadvantages resulting from the specifics of a type and a form of survey (in-depth and online) to facilitate their use in the process of data collection in placemaking research. The results show that the variety of types of questionnaires, as well as the form of the conducted survey, allow their better selection to the specificity of the community, increasing the place-related identity, thus may provide a more reliable and complete set of information possible to be used in placemaking.