PushediN: The Next Step in Social Media Marketing?

This case takes place in the context of a small to medium-sized retail clothing firm based in Watch Hill, Rhode Island. It examines the latest trends in neuro-marketing technology and the potential ethical issues regarding privacy infringement and behavioral control of teenagers and young adults that such technology presents. The scenario touching on the social influence of Taylor Swift invites students to consider how much, if at all, such marketing practices should be resisted going forward.