Gendernyy aspekt orhanizatsiynoyi kulʹtury pidpryyemstv v epokhu hlobalizatsiyi [The Gender Aspect of the Organizational Culture of Enterprises in the Age of Globalization]

Article considers questions connected with gender aspects of organizational culture. Peculiarities of gender-oriented personnal management techniques are viewed in relation to an organizational culture of an enterprise. Special attention is paid to different views on gender differences. Influence of gender stereotypes on the anticipated quality of a task accomplishment is discussed. Attention is drawn to the need of gender-oriented techniques usade in the process of personnel management.