Kulʹtura v orhanizatsiyi: rolʹ menedzhera v zabezpechenni zbalansovanoho pidkhodu [Culture in the Organization: Role of a Manager in Ensuring a Balanced Approach]

The article explores the particular approaches to the determination of the essence and components of the definitions, such as «culture» and «organizational culture». It highlights the main points of cultural impact on the enterprise’s work effectiveness; introduces the author’s definition of the balanced culture as the development factor of an enterprise; analyzes the manager’s part of the building of a balanced culture; reviews the concept of cultural balance and proposes the author’s definition of this concept.