Rolʹ blahodiynosti v pobuduvanni sylʹnoyi orhanizatsiynoyi kulʹtury [The Role of Philanthropy in Building of Strong Organizational Culture]

In the article charity as a factor in building a strong organizational culture is considered; examples of the charitable activities of the world’s leading companies, including health, tourism and hospitality, are demonstrated; the survey results of these industries employees understanding of the culture of philanthropy features are presented; the existence of a link between the characteristics and types of a strong organizational culture, on the one hand, and the charitable donations policy, on the other hand, is proved; recommendations for creating a culture of philanthropy in a company are made.