The macro and the micro

Andreas Gursky is the darling of philosophers and art theorists of all kinds of traditions and denominations. He has been used as a prime example of the return of the sublime in contemporary art, as a trailblazer in the use of the digital manipulation of images in order to represent something abstract and even as a philosopher of perception who makes some subtle point about the nature of visual experience. All of these arguments are based on some or another technological innovation Gursky uses: the size of his photos, their postproduction (often digital) manipulation and their unusually high resolution. The aim of this paper is to shift the emphasis from these arguments on the significance of the new technology in Gursky’s oeuvre to a much more important role technology plays in his works, namely, in their aesthetics.