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Enlluernament «oriental», neoconformisme i consum
En el viatge a la recerca de la felicitat, Occident ha mirat moltes vegades Orient. Una cultura llunyana i desconeguda on sembla que alguns troben les respostes als dubtes que el seu món els planteja. Neix així un mercat de valors no borsari on es venen idees i formes d'entendre el món. Un joc molt lucratiu, però molt poc transformador.
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