Avoid Certain Frustration—Or Maybe Not?

In the situation known as the “cable guy paradox” the expected utility principle and the “avoid certain frustration” principle (ACF) seem to give contradictory advice about what one should do. This article tries to resolve the paradox by presenting an example that weakens the grip of ACF: a modified version of the cable guy problem is introduced in which the choice dictated by ACF loses much of its intuitive appeal.