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An Agent-Based Simulation Model Integrating Generative AI and Fast and Frugal Heuristics for Enhanced Marketing Automation

Marco Remondino et al.
IRIS · Papers
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agent-based-modelingdecision-support-systemgenerative-artificial-intelligence
agent-based modeling, decision support system, fast and frugal heuristic, generative artificial intelligence, marketing automation
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Record · ID 781277
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