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Working for a Higher Purpose: A Theoretical Framework for Commitment to Organization-Sponsored Causes

Bingham, John B. et al.
BYU ScholarsArchive · Papers
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corporate-social-responsibilitymarketingorganizational-commitmentprosocial-behavior
We explicate the theoretical foundations of employee commitment to organization-sponsored causes—voluntary, socially responsible practices or programs espoused by an organization—as targets of employee commitment. Although scholarly interest in organization-sponsored causes is increasing, little is
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