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Beyond Instrumentalism: A Relational Approach to Negotiation

Ingerson, Marc-Charles et al.
BYU ScholarsArchive · Papers
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altruismmarketingnegotiation
Instrumentalism, the philosophy that rational people will behave in ways that promote self-interest, is often the default assumption that scholars and practitioners rely upon when interpreting and predicting human behavior in negotiations. Instrumentalism, however, need not be the only lens through
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