PROMOTION SUSTAINABLE TOURISM IN GLOBAL ECONOMY

The purpose is to substantiate the ways of promoting sustainable tourism in the global economy. Methodology - To determine the importance of sustainable tourism factors, the hierarchy analysis method of T. Saati was used. The method of expert estimations has been used for determining the significance level of the tourism sustainability factors. Findings - The conditions for the promotion of sustainable tourism to the world market and the factors of impact on its development in the global economy have been determined. All impact factors were divided into 7 groups: political and regulatory environment, environmental sustainability, social and cultural strategy, economic sustainability, tourism service, safety, and basic sustainability state. To assess the potential of sustainable tourism by international destinations, it was offered to rank the factors of the index of sustainable tourism development in the countries from the point of view of a tourist. Contribution - The structure of the factors of tourism sustainability index wite emphasis on the role of an immediate tourist was improved. The most importante factors of influence on the choose tourist destination have been identified: the factors of safety, tourist service and the factor of basic sustainability state of a country.