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Emotional vs. Informational Framing and Campaign Reach in Crowdfunding: Evidence from 15,901 For-Profit and Charitable Campaigns on Kickstarter and Kiva
Crowdfunding campaigns rely heavily on how they tell their story. This study asks whether the emotional tone of a campaign description shapes how many backers it attracts, and whether that relationship looks different for for-profit campaigns compared to charitable ones. This paper analyzed 15,901 c
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