PENGARUH LINGKUNGAN PSIKOLOGIS DAN SOSIAL-BUDAYA TERTANGGUNG TERHADAP KINERJA STRATEGI PEMASARAN ASURANSI KERUGIAN

The insured’s psychological field that involved personality, learning, perception, motivation and attitude, and the insured’s socio-cultural environment that involved culture, demography, reference group, family and social status, influenced to the general insurance companies’s markating strategy pe