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Customer Interaction Patterns in Electronic Commerce: Maximizing Information Liquidity for Adaptive Decision Making

Dhar, Vasant et al.
NYU Faculty Digital Archive · Papers
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multidisciplinary
Electronic commerce is resulting in unprecedented amounts of transaction and behavior data that are available to organizations. The emerging bottleneck is that of converting this data into useful information, or that of maximizing the information liquidity - the rate at which organizations are abl
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