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THE DECLINING PRICE OF PERSONAL COMPUTERS THE QUESTION OF WHEN TO INVEST

Ronen, Boaz et al.
NYU Faculty Digital Archive · Papers
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multidisciplinary
When should a manager invest in new technology? This paper provides guidelines for deciding when to invest in microcomputers. The authors argue that the technology and marketplace of micros today fits the conditions of the declining cost paradox observed by Eden and Ronen (1988). Under these co
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