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STRATEGIC CONTRIBUTIONS OF INFORMATION TECHNOLOGY: AN EMPIRICAL STUDY OF ATM NETWORKS

Banker, Rajiv D. et al.
NYU Faculty Digital Archive · Papers
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multidisciplinary
This paper presents an empirical study of the strategic contributions of automated teller machines (ATMs) to improving a bank branch's local deposit market share at the expense of its competitors. By extending previous models of deposit market share in branch banking to incorporate ATM technology
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