IMPACT OF SOCIAL MEDIA PLATFORMS’ AI ALGORITHMS ON HUMAN VALUES

Driven by sophisticated artificial intelligence algorithms, social media channels have grown pervasive in the digital era and are changing not only the fabric of communication but also the fundamental core of human values. This paper explores the complex interaction between AI-driven social media systems and their significant influence on ethical frameworks, personal psychology, and societal norms. Through an analysis of the seductive power of technology, the phenomena of mimetic desire, and the hazy lines separating actual from idealized identities, I expose the subtle ways in which artificial intelligence algorithms control user involvement, create echo chambers, and propagate prejudices. The paper also covers the psychological foundations of social comparison and the attention economy, stressing the negative consequences on mental health and the declining real human connection. In response to these difficulties, the study suggests a forward-looking view stressing the need to include ethical issues and human-centered design ideas in artificial intelligence research. Practical solutions, including mindfulness practices and regulatory frameworks, are explored as means to safeguard human autonomy and promote a healthier digital ecosystem. My goal is to start a discussion on creating a symbiotic relationship between humans and technology such that social media enhances rather than degrades human values