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Interação consumidor-consumidor no ambiente de loja do varejo supermercadista
Researching the social environment in the retail is common to find researches focusing on the traditional types of interaction, such as customer-employee, companyemployee and company-customer (BITNER, 1992; BAKER et al, 2002; TURLEY; CHEBAT, 2002; TSIROS; PARASURAMAN, 2006). Considering that marketi
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