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Promoção de vendas não monetária e seus efeitos na intenção de compra e na escolha da marca de serviços financeiros

Boschetti, Rochele Bagnolini
Repositório PUCRS · Papers
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This study examines the effects of premium-based non-monetary sales promotion in purchase intentions and brand choice in the financial services market, based on the premium attractiveness. This research is motivated by the lack of studies involving sales non-monetary promotions in general, in the co
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