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The Influence of Islamic Marketing, Lifestyle, and Price on Pre-Loved Clothing Purchases: Intention as a Mediator

Sitepu, Novi Indriyani et al.
Share: Jurnal Ekonomi dan Keuangan Islam · Papers
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lifestylepurchase-decisionpurchase-intention
This study investigates the influence of Islamic marketing strategies, lifestyle factors, and pricing on pre-loved clothing purchase decisions, mediated by purchase intention. The study employs Structural Equation Modeling (SEM) to analyze data collected through questionnaires distributed to 120 res
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