Share: Jurnal Ekonomi dan Keuangan Islam
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Redefining CRM for the Digital Age: The Role of Customer Data Protection from an Islamic Perspective
This study refines Customer Relationship Management (CRM) as a strategic approach for the digital era. It proposes Customer Data Protection (CDP) as a crucial new dimension for a more holistic CRM framework. This revised framework addresses inconsistencies in past CRM definitions, which h
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