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A ambientação da loja de varejo de confecções para o mercado de terceira idade de Porto Alegre

González, Renata Ribeiro
Repositório PUCRS · Papers
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consumidoresidososmarketing
The interest in developing a research focused on the needs and characteristics of senior consumer toward retail is due to the projected growing of this public in the next years, leading to a market of specific needs and very attractive to service companies considering it’s consumer potential (O’NEIL
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