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O significado de consumo da água engarrafada

Santos, Mirela Jeffman dos
Repositório PUCRS · Papers
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administraçãoconsumidoresconsumoeconomia
Consume meanings have been researched since the decade of the eighties. Among the work in this field, McCracken’s study (1986) appears as one of the most important because it gave to meaning the characteristic of mobility and analyzed the meaning construction process in the social world and its tran
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