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Atitudes e intenções de adoção de internet móvel: uma análise do comportamento do consumidor jovem adulto

Silveira, Alexandre Borba da
Repositório PUCRS · Papers
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administraçãointernetmarketing
Understanding the reasons and factors that influence consumer decisions in adopting or not a new technology is currently a fundamental issue from both the academic and well as the managerial point of view, and is the subject of various theoretical and empirical studies developed by several researche
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