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Publicidade e receptores: a relação entre o nível de cognição, os apelos persuasivos nos anúncios de telefonia móvel e o nível de envolvimento com a operadora

Benites, Rossana Fraga
Repositório PUCRS · Papers
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marketing
This study examines how the level of cognition of young graduates, is related to persuasive communication used in mobile ad published in Veja magazine in the last three years, and with their involvement with the mobile operator in use today. The theme is the publicity and the receivers. The research
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