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A comunicação e o futebol: um olhar hermenêutico sobre os discursos publicitários da “Cidade do Futuro”

Vianna, Nancy Verónica Bazán
Repositório PUCRS · Papers
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In this study we address the Communication and Football, through the analysis and interpretation of symbolic forms and speeches contained in the Advertising Campaign "Me, Porto Alegre, a City of the Future". Face to the importance that the Brazilian people give to football, added to the World Cup 20
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