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A comunicação e a responsabilidade socioambiental da Gerdau e da Vale nos portais corporativos: possibilidades de legitimação da identidade, imagem e reputação

Silva, Lisiane Vasconcellos da
Repositório PUCRS · Papers
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análise-do-discursocomunicação-organizacional
This study addresses issues related to communication and social and environmental responsibility found in the discourses of corporate portals, as one of the means for legitimatizing the identity, image and reputation of the companies Gerdau and Vale. Therefore, in conducting this research, we establ
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