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Beleza feminina e publicidade: um estudo sobre as campanhas da marca Dove

Ribeiro, Marislei da Silveira
Repositório PUCRS · Papers
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consumomulheres
When setting the debates concerning feminine beauty and cult of the body, being both associated to publicity and to consumption, the present paper aims to clarify that women, in the western world, have been gaining a broader social importance. Trying to follow the contemporary esthetic patterns, lot
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