Repositorio de Universidad Autónoma de Chile.
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The influence of quality on satisfaction and customer loyalty with an importance-performance map analysis: Exploring the mediating role of trust
Purpose: The purpose of this study is to verify the existence of loyalty among fast-food customers and its dependence on fast-food service quality, comprising service quality, food quality and store atmosphere. This study also examines the direct and mediating role of constructs such as satisfaction
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