Repositorio de Universidad Autónoma de Chile.
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Media convergence and online representation of president Bachelet's public account: @latercera and @thecliniccl during the presidential speech on 21 May [Convergencia mediática y representación on line de la cuenta pública de la presidenta Bachelet: @latercera y @thecliniccl durante el discurso presidencial del 21 de mayo]
The purpose of this paper is to take the speech on 21 May as a milestone and analyze the treatment given by The Clinic and La Tercera journals on their Twitter accounts. The study seeks to elucidate which subjects are given greater importance and coverage in the accounts. Moreover, we try to establi
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