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The Future of Tamaulipas MSMEs after COVID-19: Intention to Adopt Inbound Marketing Tools

Müller-Pérez, Jessica et al.
Repositorio de Universidad Autónoma de Chile. · Papers
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Since the emergence of COVID-19, the interruption of non-core activities negatively affected the entire world economy so that companies in emerging countries had to adapt to the “new reality” by seeking new business alternatives. The objective of this study is to determine the intention of Tamaulipa
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