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生活定点調査, 2016

博報堂生活総合研究所 et al.
SSJDA Direct · Papers
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「生活定点」は,1992年から隔年で実施する時系列観測調査。日頃の感情や生活行動,消費態度,社会観など,多角的な質問項目から,生活者の意識と欲求を分析することを目的とする。
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