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Interest rate demands and television viewing-is a single exposure more influential than routine viewing?

Koc University Digital Collections · Papers
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cultivationexperimentinterest-rateloansmoneypsychologytelevision
This study examined the impact of media consumption, and particularly exposure to television, on decisions regarding interest rate demands. One hundred and fifty-four participants were randomly divided into two groups: in the manipulation group, participants were exposed to a news clip about an Iran
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