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Sales performance and intuition – the role of gut feelings

Locander, David
Louisiana Tech Digital Commons · Papers
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cognitive-psychologydeliberationemotional-intelligenceintuitionjob-performancemarketingsales
This dissertation extends the dual theory of salesperson information processing by examining the relationship between salespersons' emotional intelligence (EI) and their preference for and use of decision-making styles (intuition and/or deliberation) in the selling process. This dissertation contain
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