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The moderating roles of national culture and the country institutional profiles on the effect of market orientation and entrepreneurial orientation on the performance of banks in Jordan: An empirical investigation
The primary purpose of the study was to extend Jaworski and Kohli's (1993) market orientation (MO) model in the banking industry of Jordan. Specifically, the study (1) added entrepreneurial orientation (EO) as a second mediating variable with market orientation, (2) incorporated national culture and
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