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Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor

Anabel Gutiérrez et al. · 2018
OpenAlex · Papers · License: Open Access · 2018
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advertisingcomputer-sciencecomputer-securitymobile-phonepersonalization
intrusiveness, mobile phone, internet privacy, personalization, computer science, phone, advertising, computer security
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