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Privacy‐Enhancing Factors and Consumer Concerns: The Moderating Effects of the General Data Protection Regulation

Richard Evans et al. · 2022
OpenAlex · Papers · 2022
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businesspersonalizationtransparency-behavior
Abstract Privacy is a fundamental right, with humans often wanting to keep their information private. Technological advancements are now challenging this right by reducing our control and creating enhanced privacy risks. The General Data Protection Regulation (GDPR) is a law introduced to protect th
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