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The Impact of Data Privacy Laws on Digital Marketing Practices

Kotch Obudho · 2024
OpenAlex · Papers · License: CC BY 4.0 · 2024
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businessmarketingprivacy-by-design
Purpose: The general study focused on investigating the impact of data privacy laws on digital marketing practices. Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically invol
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