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The future of social media in marketing

Gil Appel et al. · 2019
OpenAlex · Papers · License: CC BY 4.0 · 2019
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advertisingbusinesscomputer-sciencedigital-marketingmarketingsocial-mediasocial-media-marketingworld-wide-web
Social media allows people to freely interact with others and offers multiple ways for marketers to reach and engage with consumers. Considering the numerous ways social media affects individuals and businesses alike, in this article, the authors focus on where they believe the future of social medi
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