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Cookies ‘n’ Consent: An empirical study on the factors influencing of website users’ attitude towards cookie consent in the EU.

Lakshmi Narayanan Jayakumar · 2021
OpenAlex · Papers · License: CC BY-NC-SA 4.0 · 2021
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Since GDPR came into enforcement in 2018, various firms have been found violating or circumventing the ePrivacy Directive known as the Cookie Law which lays out the cookie consent guidelines for websites. To improve the GDPR compliance rate, several conversations are going on between EU commission,
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