Bielefeld Pub
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Navigating uncertainty in the presence of negative word of mouth: How different consumer modes impact innovation diffusion
Dawid H, Kohlweyer D, Schleef M, Stummer C, Tolkmitt FJ. Navigating uncertainty in the presence of negative word of mouth: How different consumer modes impact innovation diffusion. Journal of Business Economics. 2026;96(7):847-874.
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