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Modelo para generación de anuncios publicitarios desde el pensamiento complejo e investigación cualitativa

Sánchez Ramos, María Eugenia
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advertisingcreativityinvestigación-cualitativamethodologymetodologíapublicidad
Complex thinking as an epistemological approach allows relating diverse dimensions of reality, that is, different contexts, systems, and uncertainties for problem solving. In this sense, in the praxis of graphic design, this theory becomes relevant because creative processes, multidisciplinary appr
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